A guest post from PharmaFriend about a day in her life in big pharma medical communication, aka marketing (Sunday 11/8). BTW, this was her great post on applying for jobs outside academia.
Hello Dear Readers,
PharmaFriend here to give you a glimpse of my day while I’m
at a scientific conference. I’m a few days late; so, please accept my
apologies. There are a few differences between attending a congress as a
participant/scientist, vendor for pharma client, and actual pharma client. The
biggest difference is how much time I spend working before the actual meeting
starts. So let’s take it from the top:
4:30-6:00am. AWAKE. Jet lag is killing me, but I try to be
somewhat productive and do some emails.
6:00-7:15am Jog to Pier 39. One of the things that I’ve
noticed is that I have a lot more stamina when I work out during the meetings.
Fortunately, the jet lag has worked in my favor and I have been able to get
some good calorie burning in before this long day begins.
7:15-8:15am Cleaning up my inbox. I did not put on my out of
office notification (big mistake). This means that I should respond to some of
the mails that keep pouring even when I’m away.
8:15-9:30am Breakfast. It’s an important meal and I’m
starving after my run. While at breakfast, I confirm that the external
clinicians have everything they need for today’s activities. I also catch up with
colleagues that have other pre-meeting activities going on at the congress.
9:30-10:30am Film crew prep. We are doing an activity that
requires interviews with several medical experts. So, I need to brief the film
crew and go over the discussion guides. The facilitators are not really subject
matter experts; so, I’m a little nervous about it. I’m not doing the interviews
myself, which tweaks the control-freak within, but I move on.
10:30-12:30am The shoot. All goes really well. Everyone was
engaged and we got some really good footage. The crew and doctors got along
fine and I can calm down about part 1 being all done. This is going to be a
great piece when it finally hits the internet.
12:30am-1:45pm Dim sum. We are in San Francisco after all
and it’s delicious.
1:45-2:30pm Walk the congress center exhibition floor. There
are 2 reasons for doing this. 1) Competitive intelligence and 2) Figure out who
has the best coffee. Hey, the learned behavior of seeking free food has not
diminished since grad school days. It’s just a bit more refined. I ran into an
old colleague from my vendor days. It turns out that 4 of us are here and I so
psyched to see them all.
2:30-4:00pm Attend some sessions. Finally, I get to hear
some data, after spending the day in congress-adjacent activities. Of course I
have 2 different sessions on opposite side of the congress hall. My pedometer
is getting its fill as it always does onsite. Back when I worked in the ad agency
world, I could easily log 30K steps in McCormick Place, alone. My speaker has
just told me that she is not coming for her interview tomorrow. She is overbooked
and I am panicking a little bit, as this is critical education content for physicians.
4:00-5:00pm Back on the congress exhibition floor. I’m
trying to maintain calm and put out this little fire. There is not much, I can
do, but I didn’t have transparency into the scheduling issue until now. I
actually found the good coffee and I need it since I’ve been up since 4:30. I
take a peak of the amount of gaming being incorporated into the medical
education. These ideas could be something to incorporate into next year’s
designs.
5:00-6:30pm. Downtime before dinner. I do more email
cleaning. Thank goodness for Sundays and the lack of new emails. I get my inbox
down to something more manageable and send a note to the speaker for tomorrow’s
video interview. It’s all a bust; so, I head to Macy’s with a colleague.
6:30-9:00pm. Ladies’ dinner. Nice ladies’ dinner with work
colleagues. The food was unremarkable, but the company was nice. I’m still
pissed about interview tomorrow, but I need to get over it.
9:00-10:30pm. Nightcap. After a long day, I spend a little
time sipping something with bubbles.
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ReplyDeletePractice Manager